"Kiosks Driving Higher
Tickets
and More Sales at Retail Outlets"
KioskMarketplace.com, January 21, 2004
KioskMarketplace hightlighted Innovative Retail Systems'
360-Retail solution and its promotional kiosk. The article
described the solution as a device where "customers
simply use a touchscreen kiosk application integrated with
the retailer's credit processing system to apply for credit
in the showroom. Product advertising and promotions can
be targeted to the customer via the kiosk, as well. And
the retailer's sales staff can access real-time information
via a user-friendly and secure portal to improve the selling
process."
The article focused on Cardi's Furniture use of and expectations
for the kiosk. "Customers can apply for credit first
and know the amount they're approved for before even shopping," said
Jo-Anne Almeida, credit manager at Cardi's. "We anticipate
they will purchase more than they had planned, based on
their knowledge of available credit."
Cardi's has one kiosk in trial, and Almeida said the company
will probably have two kiosks in each of its three stores
eventually.
David Weyher, Chief Executive of Innovative Retail Systems
states, "We want to do things right in furniture by
solidifying our relationships with customers and building
momentum. Then we will tackle another market segment."
|
|
|
|
