
We know sales close rates are typically
15% to 20% of foot traffic. That leaves a lot of the traffic
walking out of the store without making a purchase. We also know
that it is quite likely your close rate will increase two or three
fold as a result of a consumer returning to the store. But, you
must have information on the consumer in order to reach out and
entice them back to the store. The SHOW/PRO® kiosk easily handles
collecting the consumer's data. With Showroom Technology's Contact
Manager application, you can easily create marketing lists for
reaching back out to your foot traffic. Contact Manager allows you
to search the database for contacts matching specific criteria and
then export the list for direct mail or email marketing programs.
You can also analyze the consumer's behavior, by store or in
aggregate, for why they engaged the kiosk (which promotion or
function did they select). This will allow you to better assess
the interest level consumers have in the promotions you offer.
Search and sort based on type of promotion consumer registered
for, amount of store credit received, location of residence, etc.
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