Leesburg, Virginia, - November 17, 2010 - Showroom Technology announced today that its SHOW/PRO kiosk system has helped the Airbase Carpet Mart family of stores achieve a better return on its foot traffic. The Airbase Carpet Mart chose to implement the SHOW/PRO kiosk system in 2010 across its eleven stores in the Mid-Atlantic region in order to leverage Showroom Technology's 360° marketing program.

In late summer, a series of marketing events were planned over the course of several months, each tied to the SHOW/PRO kiosk system and included Showroom Technology's marketing partner, Mail America. The events hit three key consumer touch points - mail, website, and in-store. Included, were promotion barcoded direct mail pieces, a website link to receive a barcode, and an in-store, on-kiosk promotion, each intended to drive more foot traffic to the store and engage the consumer at the kiosk in exchange for an offer or prize.

Airbase Carpet Mart felt that if it could encourage consumers to visit one of its stores and register at the kiosk system to uncover the prize, it could not only capture more information about its foot traffic but also gain additional credit applicants, thus new loyalty accounts. The plan was a success. With each kiosk-based event it ran, Airbase Carpet Mart saw a big spike in kiosk registrations and credit applications, resulting in a striking correlation between the number of kiosk registrations and subsequent credit applications over a three month period.

"Showroom Technology's kiosk system has provided us an exciting new method of marketing. It has helped us generate additional foot traffic in the store and to electronically capture consumer data while increasing credit application volume", stated Michael Longwill, president of the Airbase Carpet Mart.

About Showroom Technology, Inc.
Showroom Technology’s SHOW/PRO® kiosk system has rapidly become a key sales tool in the retail store. A SHOW/PRO kiosk allows consumers a self-service way to quickly and privately apply for financing, register for promotions or incentives, and easily browse product information. The kiosk system also includes barcode technology that can be incorporated into direct mail, email, or website marketing programs to help drive foot traffic into the store. As a result, SHOW/PRO kiosks help retailers increase sales performance, improve a consumer’s in-store shopping experience, and streamline the sales floor administrative process, thereby achieving a better return on foot traffic. For more information, visit www.showroomtech.com.