
All-new kiosk system unveiled by Showroom Technology
New features focus on in-store data collection and marketing services.
Herndon, Virginia,
March 20, 2008 - Showroom Technology, Inc.announced today the
release of an all-new kiosk system, designed specifically to help big-ticket retailers improve
sales performance. SHOW/PRO® v3, a completely redesigned version of Showroom
Technology’s popular kiosk system, was successfully tested at several home furnishings
retailers and is now being rolled-out to all Showroom Technology customers.
Showroom Technology also announced the introduction of a new compact and economical
desktop kiosk platform, running all the features of SHOW/PRO® v3 less the top screen used to
display video/image advertising. This new kiosk platform is ideal as a complement to
Showroom Technology’s free-standing kiosks or as a stand-alone unit in more space-
challenged stores.
New for SHOW/PRO® v3 is the "Contest Card." Purchased separately, the cards are used in-store
as a means for driving foot traffic to the kiosks. Consumers receiving the card swipe it
through a card reader on the kiosk and are presented with a special promotion, designed by
the retailer specifically for use with the cards. Once the consumer has entered some
personal data, the prize or offer is displayed and printed at the kiosk.
"We have made good use of the SHOW/PRO® kiosks. But when Showroom Technology
introduced us to the Contest Cards, we were convinced we could engage even more
customers with the kiosk early in the shopping process," said Paul Sanford, chief operating
officer of Roomful Express Furniture. "When we ran a promotion using the cards, we realized
a significant increase in the number of customers entering data in the kiosk system."
Roomful Express Furniture has been running a sweepstakes-style promotion on the kiosk for
over six months. When they made this promotion available using the Contest Cards,
Roomful Express Furniture saw an immediate ten-fold increase in the number of consumers
willing to enter data in the kiosks. The ease by which sales associates hand out the cards,
the appeal of swiping the card to discover its value, and the electronic capture of contact
data on consumers in the store, makes this feature a win-win for both consumer and retailer.
Other new features of SHOW/PRO® v3 include: the quick retrieval of a consumer’s available
credit line (open-to-buy); automatic pending credit application update; and the ability of
retailers to readily view certain demographic and preference data on all consumers
registered through the kiosk.
"We have listened to our retail customers and continue to evaluate the marketplace needs,"
said David Weyher, chief executive officer of Showroom Technology. "The release of
SHOW/PRO® v3 and the introduction of the desktop kiosk platform clearly offer our big ticket
retail customers more value and more options for their floor operation."
About Showroom Technology, Inc.
Showroom Technology’s SHOW/PRO® kiosk system is rapidly becoming a key sales tool in
the retail store. A SHOW/PRO kiosk allows consumers a self-service way to quickly and
privately apply for financing and register for in-store promotions. The kiosk system also
displays targeted advertising to consumers in the store in order to influence shopping
behavior. As a result, SHOW/PRO® kiosks help retailers increase sales performance,
improve a consumer’s in-store experience, and streamline the sales floor administrative
process, thereby achieving a better return on foot traffic. For more information, visit
www.showroomtech.com
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